Top New Online Bookies Listed & Ranked
With new betting sites appearing in the online betting industry every day, it can be challenging to pick the best out there. Here are the very best new betting sites out there for 2022 as well as exclusive deals and offers you can get simply by signing up.
The Best New Betting Sites
Here is our list of the very best new betting sites out there.
Other Top Recommended Betting Sites
The Benefits of Using New Betting Sites UK
Anyone keeping up to date with the online betting market will know that there are hundreds of new betting sites launching in the UK every single year. However, not all of these are worthy of a place on our list. Just because it has opened up an attractive betting site, it does not mean that it is a trustworthy bookmaker. You need to make sure it has been registered by the UK Gambling Commission before yu go near it. Plenty of online punters go with well-known and well-established online betting sites because they have been tried and tested, but there are a number of benefits to trying out a good new betting site.
Firstly, it is vital that any new betting site makes an effort to stand out in a crowded market. They have to do this if they want to make a mark in a very crowded UK betting scene. New betting sites with no back story and no history have to take on giants such as William Hill or Betfred. As such, they have to go the extra mile in order to attract and keep new customers. As such, many new online bookmakers will offer new players very generous offers in order to tempt them to open a new account.
The way they can do this is by giving their new players a generous welcome offer or welcome package. So, punters are the big winners here as there are often lots of very generous offers and promotions available for them to try out, from free bet offers, match deposit offers, risk-free bets and more. As such, many punters will open a number of different betting accounts across rival bookmakers. This allows them to benefit from new customer offers from a variety of new UK betting sites and allows customers to enjoy a variety of different odds and sports markets for your favourite tournaments and sporting events. You will also have access to all their different betting opportunities, such as casino, bingo, poker and anything else they may offer.
Aside from excellent welcome offers and sign up deposit bonuses, new customers should also be able to access new sports betting technology . This means an excellent user experience, quick and easy to navigate, smooth and seamless. Additionally, you will find that new betting sites will offer their customers generous odds on popular sports and events to gain traction. So, it makes sense to take advantage of everything a new betting site can offer. Every single new betting site that we recommend will be fully licensed and regulated by the UK Gambling Commission.
Excellent Welcome Bonus, Promotions and Offers
Here are some of the very best new bookmakers welcome bonus offers:
Parimatch – Bet £10 Get £40 in Free Bets
Patimatch is an excellent new betting site that hasn’t quite made it as a big name in the UK betting market just yet. However, that should change. They have an excellent choice of sports betting markets alongside very competitive odds. Furthermore, as we would expect from any good new betting site, it has a very good mobile app. Both the computer site and mobile site are very easy to navigate and are clearly laid out. Moreover, it is fully regulated by the UK Gambling Commission. The current new customer offer is Bet £10 get £40 free bets, which is one of the most generous for new UK betting sites.
T&Cs
T Cs apply. New Customers opt in, deposit and bet £10 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 4x £10 Free Bets, set events only at min odds 2.00+. Free Bets expire in 48 hours. Card payments only. Geo Restrictions. T&Cs Apply, see below. Additional terms for existing BetVictor customers apply. 18+ begambleaware.org | Please gamble responsibly. Full T&Cs apply.
Mr Play – Bet £10 Get a £10 Free Bet
Mr Play may well be one of the newer betting sites out there, but it offers customers an excellent range of sports betting markets including novelty markets. It also offers players a casino with a variety of excellent casino games. It is smart, easy to use and attractive on desktop and mobile, and is fully regulated and licensed by the UK Gambling Commission. The welcome bonus of a £10 free bet isn’t the biggest around, but it is fair and easy to understand.
Welcome Bonus T&C
T Cs apply. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as free bet bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+
BetBull – Up to £100 in Free Bets
BetBull stands out from the crowd as this is a mobile app betting site only. This is a betting site that is based around creating a betting community, where people offer each other advice on singles and accumulator bet tips. It sets itself apart from other new betting sites in the UK by offering not just generous odds, but also tips and competitions. Additionally, it offers a new customer offer welcome bonus of up to £100 in free bets, which is one of the biggest out there. It is also fully regulated by the UK Gambling Commission.
Terms and Conditions
T&Cs apply: New users only. Min deposit £20. Place qualifying bets of £20 to £100 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply.
QuinnBet – £1 No Deposit Free Bet + 50% Back Welcome Bonus
QuinnBet is very quickly establishing itself as one of the better new betting sites in the UK. It is excellent for horse racing, with fantastic odds and sports betting markets for UK and Irish racing, with excellent single bet and accumulator bet markets. It also has an easy to use desktop and mobile site, with a no deposit welcome offer and a 50% back welcome bonus for new customers. The QuinnBet betting site is also fully licensed by the UK Gambling Commission.
Terms and Conditions
T&Cs Apply. New Customers only. No Deposit Free Bet! Plus 50% Back of First Day Sportsbook Losses up to £25 Or a Guaranteed £5 Free Bet when you Bet £10. Min Odds apply. UK Customers (18+). Full Terms & Conditions apply.
Betiton – Bet £15 Get a £10 Free Bet
The biggest selling point of Betiton as a new betting site is its excellent variety of sports and sports markets to bet on. Betiton also offers very good odds for sports such as football and tennis. It is a very good, well designed and easy to use betting site with a solid £10 free bet for new customers. Furthermore, the site is regulated by the UK Gambling Commission.
T&Cs
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Paypal not eligible. Full T&Cs apply.
Comparing Bonus Offers and Promotions
As you can see, different new betting sites in the UK all offer a huge variety of different welcome bonus offers. However, pretty much all new betting sites will offer a welcome bonus or sign up offer of some description. There are different types of welcome bonus offers available. However, with most welcome offers, new customers will need to place a minimum deposit and bet using their own money in order to unlock these new offers. A very popular welcome offer, as demonstrated by Mr Play is bet £10 get a £10 free bet. This means that if you deposit and bet £10, you will get an additional £10 to bet with.
Every single one of these welcome bonuses will come with terms and conditions attached. It may have min odds of 1/2 (1.5) or higher in order to qualify. There will also be a time limit attached to the free bet, which could be anywhere be 7 days and 21 days. Also, for most free bet offers, your stake will not be returned, you will just get the winnings from the free bet. The bet will also be limited to certain bet types. Many free bet offers are not valid for an accumulator bet, just single bets.
Many newer bookmakers will offer a bigger and better sign up offer than a £10 free bet. Some may offer a first deposit bonus of ‘bet £10 get £30 in free bets‘, ‘get £40 in free bets’ and some even offer a deposit bonus of up to £100 in free bets. Others also mix it up, offering new customers a deposit bonus that mixes sports betting free bets with a casino bonus or free spins. Some offer match deposit bonus offers, which means whatever your first deposit and bet is, they will match it with an equal size free bet. So, if you make a first deposit and bet of £100, you can get free bets worth up to £100. Other sites may have risk free bet or even no deposit bonus as their new customer offer. At times of big sporting events, some new betting sites may even double your odds, paid in cash, on your first bet. Many betting sites will ask new players to enter a promo code to claim the sign up offer.
Existing Customer Promo Code Offers
New UK bookmakers don’t just want to get new customers, they want to keep them. In order to do so, many will offer existing customers loyalty programs and points such as free bets clubs, odds boosts, acca insurance, prize draws and other promotions. This, alongside an excellent variety of generous odds and a variety of sports betting markets, should keep customers loyal to the bookmaker.
Bookmaker Loyalty Schemes
Many new bookies will pull out all the stops to keep those new customers once they have signed up. As such, many bookies will award loyalty points to their customers every time they place a bet. Then, these points can be exchanged for free bets and other prizes. Many reward schemes allow customers to work their way up through the bookies’ different levels – earning bigger and better free bets rewards the higher they get.
The higher you get up the ladder, the more the bookmaker will consider you a VIP, which means the promotions and free bets will get bigger. However, you will be expected to deposit more, the min odds for your bet will likely be increased and the terms and conditions may involve more of your own funds.
How to Choose Your New Betting Site
Obviously, the new customers sign up offer will be the first thing to catch your eye when choosing a new betting site UK. However, there are a number of other areas you will need to take into account when choosing your new betting site.
Safety and Security
The biggest aspect that puts many new customers off of trying out a new betting site is the worry about safety and security of the site. There may be some scam or fraudulent new sites out there. However, they are easily avoided if you know what you are looking for. New betting sites that we recommend will be fully licensed by the UK Gambling Commission. So, you need to look out for the UKGC symbol on any betting site you sign up with, old or new.
Many bookmakers will also have other certifications as well. So, look out for a betting site that has been certified by eCOGRA, IBAS or iTECH Labs, as this means they have been certified by third parties and deemed to be fair, true and transparent. We also look for betting sites that have links to responsible gambling sites such as GamCare, GamStop, BeGambleAware or more.
Customer Service
Every bookmaker should offer customers good customer service. The bookies should be contactable in a variety of ways, such as email, live chat and telephone. It should also have long opening hours, preferably 24 hours a day, with quick response times and professional support agents.
The Type of Betting Site – its USP
Because the online betting industry is so saturated, many new online betting sites will have a unique selling point. There are a number of different betting sites out there, such as Exchange betting sites, spread betting sites, rugby betting sites, horse racing bookmakers – and even mobile-only online bookmaker sites. So, many will sell themselves as a specific type of bookmaker.
The Online Sports Betting Features
Great promo code offers, bet credits and sign up offers are ten a penny. However, the new bookies need to offer their players an excellent betting experience. This means offering players excellent betting features and bet types. Live betting is incredibly popular now, so new bookies should offer odds and markets for in-play bets. It’s even better if they also offer players live streaming as well, so that they can watch the sports events that they bet on. Moreover, many of the latest betting sites offer bet features such as cash out, partial cash out and bet builder features. This allows players to create their own bets and get the odds that they want.
The Functionality of the Site
Any good, new online sports betting site should work well and be quick and easy to use. The user experience can be made or broken on the quality of the website or mobile app. It should be very quick and easy to find whatever you are looking for, whether it’s the latest bonus offer, the current horse racing selection, your account details, customer service, the live betting section are even the casino area of the site. The site should be clearly laid out, making it easy and quick for players to find what they need when they need it. The sign up process should be simple and speedy, and making a deposit and bet should take a matter of seconds.
Deposits
New bookies should offer customers a variety of payment and deposit options that work for them. We look for safe, secure and quick deposit options that work for all different types of customers. We like to see options including debit cards, eWallets such as PayPal, Skrill and Neteller, as well as other options like Trustly, Paysafecard and more. We also look for quick and easy withdrawals.
Odds and Markets
Odds and markets are the bread and butter of any betting site, so new UK betting sites really need to match, or beat the competition in this field. It is unlikely that new betting sites will be able to beat bigger bookmakers for odds in all of the different sports, so they need to choose carefully what sport they are trying to push. So, they may offer excellent odds for football and the Premier league but not be quite as competitive when it comes to rugby bets and horse racing odds.
Odds aside, we do expect all new sports betting sites to offer all the major sports to bet on. They should have major sports such as football, horse racing, tennis, boxing, cricket and more. If they offer more niche sports like Pesapallo, Gaelic sports and novelty bets then all the better. The more sports and market, the better.
This of course also applies to live betting and live streaming as well. New betting sites in the UK need to make sure that they can compete with bigger bookmakers when it comes to offering a variety of generous odds and bet types and markets. If they offer live streaming in addition to a good live betting product, all the better.
Mobile Bets
Mobile betting is hugely popular. As such, new UK betting sites should offer players a very good mobile betting platform. New bookmakers should make sure that their website is optimised to work perfectly on mobile. It should also offer a mobile betting app as well. When betting on mobile, whether it’s the website or app, customers should be able to access all the different bet types, odds and features that are available on desktop. The sports betting market at an online bookmakers mobile should reflect perfectly everything that is found on the computer website.
New UK Betting Sites Technological Advances
All good new bookmakers should take advantage of all the current technological advances that there have been in recent times. One huge advantage that new bookmakers have over older online bookmakers is that they can integrate new technology into their betting sites straight away. Older bookmakers have to redesign and update technology at different intervals. If they are already very popular, then they may take time to do this. Here are some things you should look out for on any new bookmakers betting site:
- Excellent Betting Features: New betting sites in the UK should incorporate different betting features into their website. All bookmakers should have cash out and partial cash out, which is standard. The best online bookmakers will also have features such as Bet Builder, where customers can create their own bet, Edit Bet, where customers can edit and change their bet whilst it is still in action, as well as Multi Bet feature, where bookmakers allow customers to make several different bets on the one match or event.
- Live Betting: Here, we don’t just mean the ability to bet in-play, but also the bookmakers quality of in-play betting. It should offer an excellent range of odds, as well as giving customers stats, infographics and up to date information to help them to make a solid bet.
- Live Streaming: The very next step up is live streaming, which tends to be offered by bigger online bookmakers as it can be expensive to run. However, the best new betting sites will offer their customers the chance to watch a sport or match that they have bet on. Better still if it’s a high-quality live stream available on mobile.
- An Excellent Mobile App: Mobile betting is growing every year and is starting to take over desktop betting in terms of popularity. As such, it is vital that the mobile app is as good as, if not better than the desktop experience. It should offer all the same odds and bet types. It should be easy to navigate, with access to your account, customer service and all the basics. We also like to see the mobile app offer an online casino as well. Customers should also be able to take advantage of the new customer offer or sign up offer as well as any free bet promotions or loyalty offers.
- A Bet Calculator: Calculating your winnings from a bet can be easy if it’s a single bet with straightforward odds. However, if a customer looks at placing a multi bet, an each way bet or an accumulator bet, then a bookmaker should offer a good bet calculator so customers can see exactly what their bet would win them.
- An Excellent User Experience: These days, there are no excuses for a slow and lagging betting site. So bookies should offer customers a quick and seamless betting website. The bookmaker should offer intuitive navigation, drop down menus and search bars to find everything on the betting site so it’s quick and easy to place your bet.
- A Great Casino: Not all betting sites offer a casino, some are simply sportsbooks and that’s fine. However, some bookmakers like to offer customers a chance to take a break from the sportsbook to enjoy casino games and live casino. This takes the experience up to the next level.
A New Bookmaker’s Betting Software
The very best new sportsbooks out there will partner with the top platform providers to help them offer customers the best user experience. If a site is new, then it is one of the best and easiest ways for a bookmaker to offer players a bookmaker experience on par with existing betting sites. As such, by working with well recognised and industry leading betting platforms, it gives them a quicker and easier route to market.
Any bookmaker that wants to start out with their own technology and platform will need a big team and a lot of money behind them. Many new bookies opt to use a white label provider, which helps them to provide an excellent range of online sports betting markets without having to employ an army of tech workers and odds compilers. These White Label bookmakers can still choose their own sign up offers and new customers offers. Some will opt for a ‘Bet £10 get a £10 free bet’, whereas others might choose a Bet £10 get a £30 free bet. The choice is up to the individual sports betting sites.
However, these white label new online bookmakers will offer a very similar range of sports, with the same betting markets and very similar odds on sports such as horse racing, football and tennis.
Virtual Sports Betting
Many of the newest betting sites UK will offer customers virtual betting as well as classic sports betting. It’s always a good idea to look through to see which of the new online betting sites have a virtual sports betting section. This is becoming popular now, especially amongst younger punters. They can choose to place bets on virtual horse racing, virtual football, virtual greyhounds, tennis, motorsports, cricket trotting and more. The newest betting sites will offer a wide range of virtual football games to offer its players variety.
The benefit of virtual sports betting is that you can place a bet on an event 24 hours a day, 7 days a week. You don’t need to wait for a specific match or event to take place. However, not all free bet offers or sign up offers can be used on free bets, so check out the terms of your free bet new customer offer first.
New Betting Sites UK FAQs
How Do I Sign Up to a New Betting Site?
Once you have picked the new bookmakers that you want to sign up with, simply click on the register button. You will then need to fill in the registration form, including personal details such as name, address and email address. If there is a promo code for the bookmaker new customer offer then make sure you enter it at this time. Then, make a qualifying deposit and bet to claim your free bet credits. Remember, T&Cs apply, so read through the terms before signing up.
What Are the Best Sign Up Offers Available at New Betting Sites?
Each different online bookmaker will offer its own different new customer offer. Some will offer a simple bet £1o get £10 free bets, others may offer new players a welcome bonus offer of Bet £10 get £30 in free bets. Some also offer matched free bets offers all the way up to £100 in free bet credits. However, when choosing your new customer offer, remember to look not just at the size, but also at the terms attached, such as min odds, validity, wagering requirements and more.
What Should I Look for When Choosing a New Bookmaker?
Firstly, the new bookmaker should always be regulated and licensed by the UK Gambling Commission. Any site not licensed by the UK Gambling Commission needs to be avoided at all costs. Also, look for a good welcome bonus offer with fair terms. Ideally, it will be a free bets offer or matched bet credits offer with flexible terms attached. The bookmaker should also offer plenty of bet types and sports markets, with a variety of generous odds, a good user experience on mobile as well as desktop and excellent customer service. Every bookmaker we recommend will be fully licensed by the UK Gambling Commission. Read our in-depth reviews to find out more about the new bookmakers on our site.