What happens when a football club with a seemingly bottomless pit of cash are faced with the inconvenience of UEFA Fair Play rules?

In the case of Manchester City, many people are accusing the club of arranging an exaggerated £400 million sponsorship deal where Etihad get the stadium naming rights over ten years.

Arsene Wenger certainly smells a rat when it comes to the business transaction which will mean City will be able to once again plunge into the transfer market and spend big money.

“It raises the real question about the credibility of the financial fair play,” Wenger said. “That is what this is all about. They give us the message that they can get around it by doing what they want. It means financial fair play will not come in. It is as simple as that. I can understand how they do it but it raises the real question. The difficulty and the credibility of the financial fair play is at stake.

“Plus, if the financial fair play is to have a chance, the sponsorship has to be at the market price. It cannot be doubled, tripled or quadrupled because that means it is better that we don’t do it and we leave everybody free. That can be defended as well, but if they bring the rules in they have to be respected.”